I have always been impressed by individuals and organizations that are the best at what they do. Examples would include the San Francisco 49ers under Bill Walsh (pro football), Google (web based search engines and more), and the University of California (world class public education). Robert Burgelman, a professor of management and expert on the role of strategy in firm evolution helped me to understand how competitors become the best in their fields. He explained that "you win when you've got what it takes and you do what you say." For example, in the health care sector, leaders of top ranked plans know that the building blocks of success are top physicians and support staff, a robust information technology system, and seamless integration between the medical group, insurance company, and hospital system. Managers then work to ensure that the different parts of the team work together to deliver on the promise to provide high quality personalized health care at a competitive price. The next time you design a new product or seek to improve a current one, let your first step be to make a solid investment in strategic planning.
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